Episode 034 – Lacey Thompson – Reaching Across Generations in Association Work

Episode 034 – Lacey Thompson – Reaching Across Generations in Association Work

By on Jul 13, 2015 in Generational Shift, Millennial, Podcast, Social Media |

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This is a unique time in association culture when there could be four or five generations working toward the same mission. Lacey Thompson, events manager at the Home Builders Association (HBA) of Greater Lansing, is always looking for ways to build on the foundation of the yesterday while sprinkling in the technology and learning styles of today.

In this episode, Mike Bills and Lacey talk about how incorporating tech into the delivery of your communication and education systems helps members better relate and connect to their association.

QUOTE IT

“The internet has just always been around for us. If I need something, that’s where I go. [Millennials] are just trying to get members to…live off technology more.” (3:25)

“If you don’t know how to do something, you YouTube it!” (9:44)

“The personal touch is key, interact one-on-one with them and you find out stuff…you learn from them.” (15.39)

DIG IN

Jump to 8:37 to hear Lacey’s take on why there is still value in face-to-face meetings for Millennials and others who connect online first.

At 17:30 Lacy shares a great story about how she and her CEO Cindy Kosloski worked together to understand the needs of a member who was thinking about letting her membership lapse.

TAKEAWAYS
1 – Millennials are teaching older generations how to explore technology and use it to connect with members in new and different ways.

2 – Personalize everything you do. A thoughtful comment or gesture can go a long way.

3 – Sharing association news in efficient and friendly ways makes members feel more connected to association leadership. HBA of Greater Lansing uses their Information Minute videos to highlight association news in less than 60 seconds.

4 – Even when you connect on social media or through email, it doesn’t replace the need for face time.

5 – Blend old and new delivery methods for your education and content to keep members engaged while still remaining reliable.ted for the long haul.