Episode 136 – what’s your word?
We have a couple of exciting interviews lined up in August and a new co-host! Join Mike and Bonnifer Ballard, Executive Director, Michigan Section of the American Water Works Association, as they discuss how simplifying the message is important in securing support for a cause.
“Being able to tell a story in a very simple and clear way is very important.” (1:38)
“Embracing change: Learning to be flexible and deal with chaos.” (10:01)
Lessons Learned from the Michigan Municipal League:
- (2:38) How they tackle really big ideas in a simple way.
- (3:01) Their one word: place making.
- (5:15) Bringing the board along.
Tip of the Week
What’s your word? What is your very simple phrase to help people understand why you’re in business?