Episode 079 – Short – Testing New Ideas
Listen to episode 079
How much of your time are you willing to devote to exploring new ideas?
In this PureReinvention Short, Mike and Misty answer a listener question about designing a safe space to collaborate and test ideas.
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QUOTE IT
“The most successful companies create space for a laboratory where you can test new ideas.” (1:25)
DIG IN
- At 3:04 Mike explains why PureReinvention uses Detroit as its learning laboratory.
- If you’re stuck putting out fires and being reactive with no time for space to plan, or think about next steps, listen in at 6:13 for some advice to break the cycle.
TAKEAWAYS
- It’s ok to have wrong answers, but don’t be afraid to try new stuff.
- Build time into your daily schedule to explore new ideas and rework old ones.
- Healthy companies are building products and procedures for the future.
- A strong community can help you develop and polish new possibilities.













