Episode 131 – mining the daunting task
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This episode kicks off the simplify quarter. Simplify is vital to the PureReinvention process. Its important to take complex problems and boil them down to the core issues. It’s also important to simplify your mission so that stakeholders and employees understand your organization’s purpose. It’s also important to simplify your messaging and brand so that customers understand who you are and how you can benefit them.
QUOTE IT
“[Detroit bankruptcy story] 170,000 creditors … 18.5 billion in debt … a pension system that was $3.5 billion underfunded … a service delivery insolvent city.” (0:46)
“[Company rebranding] So many things about it branding wise that were difficult.” (3:29)
“Our plan now drives how I spend everyday.” (5:48)
DIG IN
- (1:10) Mining the daunting task and knowing where to start. Identify and reduce one single thing to a picture that others can understand.
- (3:47) Less is more. Simplify your message.
- (6:22) Streamline expectations with targeted focus.
Tip of the Week
Simplification is vital in your mission and your internal and external communications.
