Episode 084 – John Stocki – Using social media to test the market
Social media has changed the game in connecting to audiences and giving individuals and organizations great opportunities to tell their stories. This offers unique opportunities for those who have a system in place to utilize these assets. John Stocki is the owner of the Stocki Exchange, a company dedicated to helping hospitality businesses with their branding and messaging. In this episode, John shares with us his tactics on using social media to test new ideas and tell his clients’ stories.
Sponsored By:
HRM Services
QUOTE IT
“It is less about the what . . . sell experiences” (6:26)
“All the information you get through digital channels is in black and white and give a sense of trackability” (13:10)
“You have to be able to respond quickly and consistently with smaller bits of content” (14:10)
DIG IN
- (4:55) Identify your unique offering.
- (7:03) What influences disruptive nature.
- (9:40) The role of failure in the reinvention process.
Tip of the week:
Use your social media channels to test new ideas. The response to these posts will provide invaluable insights to your customers’ needs and wants.
