Market Relevance

Episode 160 – the Impression 5 case study, part 2

By on Jan 22, 2018 in Behavior, Board Leadership, Board of Directors, Board President, Change, Collaboration, Connect, Customer Expectations, Fundamentals, Leadership, Market Relevance, Move, Podcast, Reinvention, Simplify, Stakeholders | 0 comments

This is the second part of the Impression 5 reinvention case study with Noah Smith, Partner, Capital Services, Inc. (Listen to part 1 here.) Part 2 covers how the I-5 team used the PureReinvention fundamentals simplify, connect and move to attain the incredible growth they have enjoyed in recent years. QUOTE IT   “We got away from distractions.” (5:10)  ...

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Episode 159 – the Impression 5 case study, part 1

By on Jan 15, 2018 in Accountability, Association Culture, Board Leadership, Board President, Change, Collaboration, Disruption, Fundamentals, Growth, Market Relevance, Move, Passion, Plan, Podcast, Purposeful Disruption, Reinvention, Risk, Simplify | 0 comments

    The Impression 5 Science Center in Lansing, Michigan has seen a tremendous turnaround over the last few years under the leadership of Noah Smith. Listen as Mike and Noah discuss how I5’s board applied the PureReinvention fundamentals to position the organization into the growth phase that it has enjoyed in recent years. QUOTE IT   “People...

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Episode 155 – Dr. Gerry Roston – connecting mutual value

By on Dec 18, 2017 in Connect, Consensus, Customer Expectations, Detroit, Discovery Process, Lead by Action, Learning Laboratory, Market Relevance, Podcast, Support Group | 0 comments

    Dr. Gerry Roston brings an impressive resume to TechTown Detroit. He was on the Mars rover team and helped develop technologies which are making self-driving cars possible. He now brings his wealth of knowledge and connections to help TechTown Detroit excel in connecting ideas to the marketplace. Listen this week as we explore the value of connecting...

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Episode 150 – Melissa Butler – the infliction of arbitrary deadlines

By on Nov 13, 2017 in Connect, Customer Expectations, Detroit, Disruption, Lead by Action, Market Relevance, Move, Plan, Podcast, Risk, Vision, Women in Leadership | 0 comments

We had so many gems from our talk with Melissa Butler, that we had to make two episodes! The first episode can be heard here. In this episode, Melissa discusses how she started The Lip Bar and her advice to would be entrepreneurs out there.   QUOTE IT   “If you don’t like your situation, change it.” (6:21)   “Don’t rush it … Launch with something that...

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Episode 142 – Melissa Butler – buying what you believe

By on Sep 18, 2017 in Change, Connect, Customer Expectations, Detroit, Disruption, Diversity, Growth, Market Relevance, Millennial, Ownership, Passion, Plan, Podcast, Reinvention, Simplify, Women in Leadership | 0 comments

Melissa Butler is a dynamic person. We met her when touring Pony Ride with our spring STARTERS program. She is the founder and CEO of The Lip Bar. She was on Shark Tank and although they didn’t get funded, they got tremendous exposure and Melissa had the ability to take advantage of the added interest in her product. Her marketing shatters all traditional...

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Episode 135 – lessons learned from simplification

By on Jul 31, 2017 in Market Relevance, Podcast, Simplify | 0 comments

  The PureReinvention team wraps up July discussing lessons learned from our guests this month. Simplification is very important in messaging and in serving customer needs. Organizations that focus on the customer experience and successfully communicate that are better positioned to thrive in this new economy. Listen as PureReinvention team members Mike Bills...

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