Market Relevance

Episode 174 – Check In Michigan: a reinvention story

By on Apr 30, 2018 in Association Culture, Associations, Behavior, Board Leadership, Change, Collaboration, Consensus, Customer Expectations, Growth, Lead by Action, Market Relevance, Passion, Plan, Podcast, Purposeful Disruption, Reinvention, Reinvention Process, Stakeholders, Strategic Planning, Sustainable | 0 comments

    Want to see reinvention in action? Look no further than the former Michigan Lodging and Tourism Association (now Check In Michigan). They have a new and innovative executive director and a board that is dedicated to serving the next generation in the Michigan hospitality industry. They hired the firm, Advance 360 to help guide them through the initial...

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Episode 167 – Eric Thomas – using stories to move forward

By on Mar 12, 2018 in Behavior, Collaboration, Connect, Customer Expectations, Detroit, Diversity, Education, Lead by Action, Market Relevance, Networking, Passion, Podcast, Reinvention, Stakeholders | 0 comments

Eric Thomas is a story teller. He’s been one all his life. Now, he uses his unique skills to help is clients tell their stories. Listen this week as Mike gets Eric’s unique perspective on how to move your cause forward through emotional connections.   QUOTE IT   “Storytelling saved my life.” (3:43)   “Remember that we are people....

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Episode 160 – the Impression 5 case study, part 2

By on Jan 22, 2018 in Behavior, Board Leadership, Board of Directors, Board President, Change, Collaboration, Connect, Customer Expectations, Fundamentals, Leadership, Market Relevance, Move, Podcast, Reinvention, Simplify, Stakeholders | 0 comments

This is the second part of the Impression 5 reinvention case study with Noah Smith, Partner, Capital Services, Inc. (Listen to part 1 here.) Part 2 covers how the I-5 team used the PureReinvention fundamentals simplify, connect and move to attain the incredible growth they have enjoyed in recent years. QUOTE IT   “We got away from distractions.” (5:10)  ...

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Episode 159 – the Impression 5 case study, part 1

By on Jan 15, 2018 in Accountability, Association Culture, Board Leadership, Board President, Change, Collaboration, Disruption, Fundamentals, Growth, Market Relevance, Move, Passion, Plan, Podcast, Purposeful Disruption, Reinvention, Risk, Simplify | 0 comments

    The Impression 5 Science Center in Lansing, Michigan has seen a tremendous turnaround over the last few years under the leadership of Noah Smith. Listen as Mike and Noah discuss how I5’s board applied the PureReinvention fundamentals to position the organization into the growth phase that it has enjoyed in recent years. QUOTE IT   “People...

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Episode 155 – Dr. Gerry Roston – connecting mutual value

By on Dec 18, 2017 in Connect, Consensus, Customer Expectations, Detroit, Discovery Process, Lead by Action, Learning Laboratory, Market Relevance, Podcast, Support Group | 0 comments

    Dr. Gerry Roston brings an impressive resume to TechTown Detroit. He was on the Mars rover team and helped develop technologies which are making self-driving cars possible. He now brings his wealth of knowledge and connections to help TechTown Detroit excel in connecting ideas to the marketplace. Listen this week as we explore the value of connecting...

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Episode 150 – Melissa Butler – the infliction of arbitrary deadlines

By on Nov 13, 2017 in Connect, Customer Expectations, Detroit, Disruption, Lead by Action, Market Relevance, Move, Plan, Podcast, Risk, Vision, Women in Leadership | 0 comments

We had so many gems from our talk with Melissa Butler, that we had to make two episodes! The first episode can be heard here. In this episode, Melissa discusses how she started The Lip Bar and her advice to would be entrepreneurs out there.   QUOTE IT   “If you don’t like your situation, change it.” (6:21)   “Don’t rush it … Launch with something that...

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