Episode 070 – April Anderson – offering more than meets the eye
Listen to episode 070
Are you wondering what it would be like to take a leap of faith to pursue a dream? This week’s guest jumped into the unknown and has some words of advice from the other side.
April Anderson, co-owner of Good Cakes and Bakes in Detroit, is known for her unique entrepreneurial style, strong sense of community and her delicious gooey butter cakes. In this episode, April dishes on taking risks and why community is so important for success. But if you want to know why people can’t stop talking about her pastries you’ll have to visit her shop to find out for yourself.
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QUOTE IT
“Pop-up means you get the opportunity to occupy a space [for a set amount of time] kind of like a test market, where you can pop-up without a lot of commitment.” (9:52)
“You can’t come into a community and decide what they need, you have to come into a community and find out what they want.” (16:28)
DIG IN
- Listen at 6:48 to hear how April ended up on a Keynote panel with former President Bill Clinton.
- At 18:46 April shares her philosophy on the importance of diversity and inclusion when creating something different than what exists today.
TAKEAWAYS
- Explore how you can pop-up in different spaces to sample markets for your product.
- Ask yourself if you want to be a destination or a community spot, then behave accordingly.
- A sense of community is the core of a business, products are the bonus.
- The only way you have success is if everyone’s invited to the party.
- You can’t succeed if you don’t try.
