Episode 142 – Melissa Butler – buying what you believe

By on Sep 18, 2017 in Change, Connect, Customer Expectations, Detroit, Disruption, Diversity, Growth, Market Relevance, Millennial, Ownership, Passion, Plan, Podcast, Reinvention, Simplify, Women in Leadership |


[smart_track_player url=”https://traffic.libsyn.com/purereinvention/Episode_142_Melissa_Butler_Part_1.mp3″ background=”blurred_logo” social_gplus=”false” social_linkedin=”true” social_email=”true” ]

Melissa Butler is a dynamic person. We met her when touring Pony Ride with our spring STARTERS program. She is the founder and CEO of The Lip Bar. She was on Shark Tank and although they didn’t get funded, they got tremendous exposure and Melissa had the ability to take advantage of the added interest in her product. Her marketing shatters all traditional molds for beauty products and she knows her target audience so well that she’s named her and knows what she does on any given day. We got so much from Melissa that we broke the interview into two parts. The second part will be released later this fall. Both podcasts are inspiring!

QUOTE IT

“You’re not just selling products, you’re selling yourself. You’re selling a story.” (4:52)

 

“People don’t buy what you sell, they buy what you believe.” (10:45)

 DIG IN

  • (4:52) Basics of brand loyalty.
  • (6:40) Craft a compelling story (The Why).
  • (14:20) How to tell the story.
  • (15:41) Build a profile of your customer.

 

Tip of the Week

Simplify your marketing by developing a persona of your target market. Think about that person when creating your promotional materials.