Episode 160 – the Impression 5 case study, part 2

By on Jan 22, 2018 in Behavior, Board Leadership, Board of Directors, Board President, Change, Collaboration, Connect, Customer Expectations, Fundamentals, Leadership, Market Relevance, Move, Podcast, Reinvention, Simplify, Stakeholders | 0 comments

This is the second part of the Impression 5 reinvention case study with Noah Smith, Partner, Capital Services, Inc. (Listen to part 1 here.) Part 2 covers how the I-5 team used the PureReinvention fundamentals simplify, connect and move to attain the incredible growth they have enjoyed in recent years.



“We got away from distractions.” (5:10)



“The catalyst to bringing everyone else on board.” (10:37)



  • (3:41) Create a focus to simplify.
  • (7:32) Connecting networks in the community.
  • (14:40) Doing what’s impactful and necessary.



Tip of the Week

You can’t move a plan forward without a focused, simple message.


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